Google Analytics for Business

1 Day class

Performance-based objectives

You will describe the basics of Google Analytics and its applications

Prerequisites

Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, email, and handling attachments in mail is recommended

Course Content

Lesson 1: Overview of Google Analytics

• 1A: Examine Online Marketing and Web Analytics
• 1B: Introduction to Google Analytics

Lesson 2: Getting Started with Google Analytics

• 2A: Create and Activate a Google Analytics Account
• 2B: Integrate Google Analytics and Google AdWords

Lesson 3: Managing AdWords Campaigns

• 3A: Explore Google Analytics
• 3B: Manage Website Profiles and Users

Lesson 4: Tracking the Performance of Ads

• 4A: Configure Google Analytics Goals
• 4B: Build Funnels in Google Analytics

Lesson 5: Tracking the Performance of Ads

• 5A: Create Filters
• 5B: Create Customized Filters in Google Analytics

Lesson 6: Tracking the Performance of Ads

• 6A: Manage Reports in Google Analytics
• 6B: Generate Visitor Reports
• 6C: Generate Traffic Source Reports
• 6D: Generate Content Reports
• 6E: Generate Goals Reports
• 6F: Examine Ecommerce Reports
• 6G: Customize Reports

Appendix A: Intelligence Report

Appendix B: In-Page Analytics Report

For more information on Acumen Classes
Please contact Joann Etling 314.333.3330
or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

1750 South Brentwood Blvd.
Suite 200
Saint Louis, MO 63144